Destination Marketing by STEVEN PIKE (Paperback - Butterworth-Heinemann)
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Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs. 4 store offers from $20.33 - $48.88 |
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Destination Marketing: An Integrated Marketing Communication Approach Binding: PAPERBACK // There IS a difference between TRULY NEW and "like new". We sell only TRULY NEW product obtained directly from the publisher's distributor. We wrap in CARDBOARD! (Bubble wrap by itself is NOT protection from typical USPS handling!)... Go to Store |
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Destination Marketing: An Integrated Marketing Communication Approach [Used] The textbook, Destination Marketing: An Integrated Marketing Communication Approach, by Steven Pike, available in Hardback. Published by: Elsevier Science. Edition: 2ND. ISBN10: 0750686499. ISBN13: 9780750686495. Ships directly from the vendor. Not a... Go to Store |
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Destination Marketing: An Integrated Marketing Communication Approach The textbook, Destination Marketing: An Integrated Marketing Communication Approach, by Steven Pike, available in Hardback. Published by: Elsevier Science. Edition: 2ND. ISBN10: 0750686499. ISBN13: 9780750686495. Ships directly from the vendor. Not a... Go to Store |
$20.33 Go to Store |
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Destination Marketing : An Integrated Marketing Communication Approach The tourism market is fiercely competitive. No other market place has as many brands competing for attention and yet a handful of countries account for 75% of the worlds visitor arrivals. The other 200 or so are left to fight for a share of the remaining Go to Store |
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